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SEO - Search Engine Optimization
Our search engine optimization process begins with an analysis of your existing web site. We look through your logfiles to analyze your keyword traffic, visitor stay length, entry and exit pages and more. Then we evaluate if your existing pages convey those keywords. We look at Google Analytics to evaluate if you've targeted the correct keywords and if you've named your pages correctly, added page titles, used heading tags properly, and much more in-depth technical details. We'll prepare a report of our findings and propose a solution that fits your budget.
Search engine optimization focuses on improving your organic page rank using a variety of techniques and does not require you to pay for advertising. Given that most businesses face a competitive landscape, you should strive to get an early jump on creating and maintaining your web presence. Call us to get your website highly placed as quickly as possible. After we implement an SEO campaign, it will take between 90-180 days for the results to appear.
SEO is not a one-time event. We routinely monitor the impact of our work on your results and add content to your site to keep it up-to-date for relevant words.
SEM - Search Engine Marketing
Search Engine Marketing (SEM) is a pay per click (PPC) approach to quickly achieve page one results. Google Adwords is an effective method of generating additional targeted traffic and should be a (minor) component in any internet marketing campaign. We have helped many clients optimize their PPC campaigns. Those clients now have better control of their internet advertising budget and they better understand the results generated by those campaigns.
Social Media
Your website could miss every SEO metric but if you have enough followers on Facebook your site could still appear on page one. The frequency of your Twitter Tweets and your Wordpress blog posts impacts your SEO score. We have found many clients miss the social media component of their SEO campaigns - but it accounts for over 20% of your score!
