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SEM - Search Engine Marketing
Whereas search engine optimization does not require you to pay Google, Yahoo or Bing to display your website, search engine marketing (SEM) is based on a pay-per-click model. Effectively managing a paid search campaign is challenging, and you cannot target your advertisements to a particular demographic, though you can control the geography of where the advertisement appears, and the days and times of day it may appear. Another challenge is that SEM only allows roughly 60 characters to convey your message. The delivery of your message is based on how much you bid for position relative to your competition. SEM is not about how much you spend, it is about how wisely you spend it.
We find many spend $500 - $5000 per month on search engine marketing but often achieve sub-optimal results. We feel strongly that search engine marketing can impact your organic page rank. However, we also believe that you should only spend a fraction of your current advertising expenditures. By performing a thorough data analysis of your historical SEM campaigns we can add value to your investment in advertising.
Effectively managing a paid search campaign is challenging. One challenge of SEM is to prevent competitors from clicking on your ads (to deplete your budget so their ads appear higher and your ads stop appearing). Another challenge is to set goals and measure your return on investment.
SEO NY NYC has years of experience optimizing search engine marketing campaigns to produce a higher return on your advertising investment. We can help you target the right keywords, in the right geographies, at the right times of the day. We can also help you filter out clicks from competitors trying to deplete your budget.
Many of our clients follow our recommended strategy of establishing a small adwords budget and monitoring it carefully. SEM and SEO are a powerful combination that can help your website appear multiple times in the search results pages.
Contact us today to learn more about how the SEO NY NYC platinum package can improve your internet marketing efforts. Call 212.828.7089 to learn more.
